Prepare, Workbook, Level 7, McKeegan D., 2015

Prepare, Workbook, Level 7, McKeegan D., 2015.

Фрагмент из книги:
How good are we at predicting what people will do? What magazine will they buy, what music will they download or what shoes will they choose for a party? Probably not nearly as good as we think. When it comes to human behaviour, the brain is shown to have two different approaches to thinking. So it doesn’t matter how old you are or how confident you’re feeling, it’s all about what mood the brain is in!

Prepare, Workbook, Level 7, McKeegan D., 2015


Points of view.
You are going to read an article about two systems of thought. For questions 1-6, choose the answer (А, В, C or D) which you think fits best according to the text.
1 What does the author say about our ability to predict people's behaviour?
A We should have more confidence in it.
В It gets more accurate with age.
C We are quite bad at it.
D It depends on our mood.

2 According to the author, modern advertising succeeds by
A accessing our prehistoric mind.
В appealing to our selfish nature.
C taking advantage of our fears.
D causing us to react in a safe way.

3 What does the author say system 2 is good for?
A coming up with creative ideas
В concentrating for long periods
C performing difficult mental tasks
D dealing with several problems at the same time.

Contents.
1 Creative minds.
2 Addicted to fashion.
3 All in the mind.
4 Take a deep breath.
5 Past times.
6 Strong emotions.
7 Telling stories.
8 A great place to live.
9 Being positive.
10 Surprise!
11 The family unit.
12 Making a difference.
13 Leading the way.
14 Getting there.
15 The bigger picture.
16 New and improved!
17 Making headlines.
18 Startup.
19 Points of view.
20 Speak up.



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2019-11-15 06:20:09