Деловой иностранный язык, Гришаева Е.Б., 2015


Деловой иностранный язык, Гришаева Е.Б., 2015.
 
   Представлен модульный принцип обучения английскому языку в сфере деловой коммуникации. Включены аутентичные тексты экономического профиля и задания к ним.
Предназначено для подготовки студентов, обучающихся по направлению 38.03.01 «Экономика» (профиль 38.03.01.04 «Мировая экономика»), 38.03.02. «Менеджмент» (профиль 38.03.02.05 «Международный менеджмент»).

Деловой иностранный язык, Гришаева Е.Б., 2015


THE PERSONAL MANAGER THROUGH HISTORY.
1.The social reformer (19-th century)
He tried to intervene in industrial affairs to support the underprivileged factory worker at the hands of rapacious employer.

2.The welfare officer (late 19-th century)
He was appointed with specific responsibility for improving the lot of employees by dispensing benefits to deserving and unfortunate employees, in particular unemployment benefit, sick pay and subsidized housing.

3.The human bureaucrat
He was concerned with serving organizational as well as social ends. To meet the increasing size of companies and the specialization of management functions, the personnel manager’s role developed to take care of staffing, especially selection, training and placement.

4.The consensus negotiator (after the Second World War)
He had to develop expertise in bargaining in order to represent management’s interests more effectively in the face of the increasing strength of the trade union movement. The personnel manager sat on committees with union representatives to work towards consensus on matters affecting the workers’ conditions of service.

CONTENTS
INTRODUCTION
MODULE 1
UNIT 1. MANAGEMENT
UNIT 2. COMPANY STRUCTURE
UNIT 3. MANAGEMENT AND CULTURAL DIVERSITY
MODULE 2
UNIT 1. RECRUITMENT
UNIT 2 WORK AND MOTIVATION
UNIT 3. LABOUR RELATION
MODULE 3
UNIT 1. THE ECONOMIC INFRASTRUCTURE
UNIT 2. GOODS AND SERVICES/MARKETING
SPEAKING REFERENCES
WRITING REFERENCES
VOCABULARY
BIBLIOGRAPHY.



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2017-09-21 23:09:30